We’ve heard time and again how we’ve been a trusted and valued partner, both for their organizations and the people they serve, who, in many cases, are from underrepresented communities. Regardless of whether a client is long or short term, we want them to understand what they need to be successful in their messaging—and why investing in communications is always important. Why Businesses Should Prioritize Communications In the last 20 years, I’ve seen what happens when businesses and organizations prioritize their communications—and what happens when they don’t (spoiler alert: it’s not good). Thoughtful, strategic, consistent internal and external communication is essential to every organization and business. They will, inevitably, need an effective communications strategy to scale their operations, reach new audiences, or traverse challenging terrain.
That’s where the Gomez Howard Group has helped. Through traditional and less-traditional methods, we’ve helped dozens of nonprofit organizations, state agencies and businesses develop deeper connections with their communities, donors and volunteers. Our team of community connectors participates in more than 60 events every year, representing our clients and connecting one-on- one with people in our state. We’ve helped organizations advertise their services, so more people have access to resources, and we’ve helped them secure valuable television, print, and radio coverage. We’ve also stood alongside our clients and assisted them in navigating crises—a sudden transition in leadership, a loss of funding, or a sudden end to services, for example. Our work has resulted in authentic, meaningful, and mutually beneficial partnerships that help our clients advance the greater good. Our experience in this work helps us employ timeless engagement strategies (and take a few calculated steps outside of the box). Our team stays in the know about what’s happening in the ever-evolving media landscape. We understand how to provide relevant stories to the media, and we’re sticklers for accuracy. Despite changes in media and how stories are shared on various platforms, we still believe earned media comes down to the basics: know what makes a good story and know how to tell it. We’ve helped clients transform their communications and events by understanding their goals and developing sustainable practices. We have precise attention to detail and a unique ability to offer insight on strategic planning, video production, social media, email marketing, web design, podcasts, and more. This kind of work can help organizations tell their stories in cost-effective, impactful ways.
Gerri and Jeff Howard at the Women’s Foundation of Colorado Michelle Obama event. (Photo: Gomez Howard Group)
22 The Acumen
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