The Gomez Howard Group: Celebrating 20 Years of Storytelling
By GERRI GOMEZ HOWARD
My mom—at 92 years young—has the ability to captivate others with her stories. She’s sharp and funny, with a knack for recalling details; the littlest things that might seem, to some, insignificant or irrelevant. To me, however, the details shape rich, engaging, entertaining, meaningful stories. The details are what I remember. Storytelling has always been important in my family and, of course, in Black families and communities around the world. We tell stories over food, in the car or wherever we gather in our neighborhoods. We tell stories so we don’t forget
Jacque, Justin and Jacob Howard. (Photo: Gomez Howard Group)
where we’ve come from or where we’re going. With this long legacy and with my mom, a natural storyteller, and my grandfather, an entrepreneur, it’s no surprise I started my own business with storytelling at the heart of what I do. I started the Gomez Howard Group 20 years ago. It’s an integrated cause marketing and communications business. So, what does that mean? Well, in simpler terms, my team works with organizations—or causes—in Colorado to tell their stories. We connect clients with news media—very successfully, I’d add—to share the good work their programs and initiatives are doing for others. We also design strategic marketing and communications plans with our clients and help them navigate the challenges or crises they encounter along the way. We help connect organizations with their constituents to increase awareness and access to needed information and resources. And, perhaps most importantly, we help them leverage earned and owned media and strategic communications to maximize their impact on others.
Gerri’s grandfather with her mother. (Photo: Gomez Howard Group)
20 The Acumen
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