The Acumen - April 2025

Dear Reader: Black women have long been at the forefront of entrepreneurship in the United States, driving innovation and contributing to the economic vitality of communities. They are the fastest- growing demographic of business owners in the country, defying systemic barriers to create opportunities not only for themselves but for their employees and communities. This article will explore the challenges they face, the unique strategies they employ, and their transformative contributions to small businesses and broader society. A Historical Perspective on Black Women in Entrepreneurship The entrepreneurial spirit of Black women has deep historical roots. From the Reconstruction Era to the Civil Rights Movement, Black women have leveraged small businesses as a means of economic empowerment and community building. Historically, they were often restricted from traditional employment opportunities due to both racial and gender discrimination. This pushed many Black women to establish their own ventures, ranging from beauty salons to catering businesses, where they could exercise autonomy and creativity. Madam C.J. Walker, for instance, became the first self-made female millionaire in the United States by creating a line of hair care products tailored to the needs of Black women. Her success laid a foundation of inspiration for future generations of Black women entrepreneurs. Modern-Day Entrepreneurship: A Landscape of Growth and Challenges Today, Black women are at the helm of a diverse array of businesses, ranging from tech startups to wellness brands. According to the 2019 State of Women-Owned Businesses report, the number of businesses owned by Black women grew by an astounding 50% from 2014 to 2019, outpacing the growth rate of all other demographic groups. President’s Corner The Transformative Impact of Black Women on Small Businesses

contributions, Black women entrepreneurs continue to face systemic barriers, including: 1. Access to Capital: Studies reveal that Black women receive less venture capital funding than other groups. Traditional lenders often impose stricter terms or deny loans altogether, forcing many to rely on personal savings or alternative funding sources. 2. Stereotypes and Bias: Cultural and gender biases persist in many industries, often leading to undervaluation of Black women-led businesses. 3. Lack of Representation: The absence of role models in certain sectors can make it more difficult for Black women to envision themselves in leadership roles. Strategies for Success: Overcoming Barriers Despite these obstacles, Black women entrepreneurs have demonstrated incredible resilience and resourcefulness. Here are some strategies they employ: 1. Leveraging Community and Networks: Black women often turn to their communities for support. Organizations like the National Coalition of 100 Black Women and chambers of commerce tailored to African American entrepreneurs provide networking opportunities, mentorship, and access to resources. These networks foster collaboration and collective growth. 2. Alternative Funding Methods: Crowdfunding platforms like Kickstarter and GoFundMe

However, this rapid growth comes with significant challenges. Despite their

5 The Acumen

Powered by