The Acumen - April 2025

Selena L. Dunham - Owner/Principal Selena L. Dunham is the driving force behind Classique, LLC. As the company’s Principal for the last 20 years, she ensures that Classique’s services continue to be the

Before launching Classique, LLC, Dunham held leadership roles in the hospitality and financial sectors. As Regional Director of Advertising and Promotions for Adam’s Mark Hotels and Resorts, she managed branding and marketing efforts across 19 properties, ensuring compliance with the Department of Justice while strengthening brand communication. Her success earned her recognition as one of the top 100 lodging industry executives in the country. community reinvestment policies and marketing management for seven banks with assets totaling $1.5 billion. Dunham’s expertise in etiquette and protocol led her to manage the daily operations of an international etiquette and protocol school, where she developed training programs for institutions including the White House, the Pentagon, and U.S. military branches. She has designed training curricula for hospitality executives and facilitated diversity and inclusion programs in corporate and governmental settings. Earlier in her career, Dunham served as Vice President of Bank One, overseeing Throughout her career, Dunham has been widely recognized for her leadership. She was named Business Woman of the Year by Colorado Black Women for Political Action and received the Corporate Citizens Award from the Colorado Black Chamber of Commerce. Her work in promoting diversity earned her the Christar Award from the National Baptist Convention and the Mayor Webb Community Recognition Award. She was also awarded an Honorary Doctorate in Public Service from the Denver Institute of Urban Studies and Adult College. Deeply committed to community service, Dunham has served on more than 100 boards over the past decade and was a contributing author to The Colorado Patient Partners in Research Stakeholder Council: Creating Common Ground from Diverse Healthcare Experiences.

standard of excellence and drives business.

With an extensive background in corporate leadership, political consulting, and hospitality, Dunham’s expertise spans multiple industries, making her a sought-after consultant and speaker. Dunham played a pivotal role in the 2012 campaign to re-elect President Barack Obama, serving as the Director of Human Resources and Administration for Organizing for America – Colorado. In this position, she oversaw the hiring process for more than 400 employees and managed intern, volunteer, and supporter housing programs. She was one of only two Human Resources and Administration Directors working on the presidential campaign nationwide. Previously, in 2008, Dunham was appointed Chief of Staff for the Denver Convention Host Committee, which planned the Democratic National Convention. She played a key role in training 20,000 volunteers, overseeing staffing and procurement, and helping the Host Committee raise over $60 million. Her efforts ensured the convention was recognized as one of the most inclusive and environmentally sustainable in U.S. history, generating an estimated $266.1 million in economic impact for Metro Denver. Dunham’s influence also extends to public service. She served as Deputy District Director for U.S. Congresswoman Diana DeGette, where she spearheaded outreach efforts and helped direct congressional attention to neighborhood redevelopment projects in Denver.

30 The Acumen

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