Founded in 2012, the nonprofit arm of Back2Basics originally launched as a digital lifestyle magazine for young adults. As the external environment changes, the needs of young people change too. Its mission is to teach basic life skills to empower youth and mold them into responsible and productive adults. Its flagship program is the Go Girls Pop-up Stand, a snack and toy shop on wheels ran by children ages 6-13. The vision is to equip and raise children to be great while showing love to others. It is rooted in community with values of entrepreneurship, confidence, experiential learning, and creativity. Their annual fundraising event is a Daddy Daughter Dance, organized by Brittany and her dad, DJ Al Your Pal. All efforts provide opportunities and platforms for historically marginalized communities. Its sole purpose is to pour back into youth on a practical, yet meaningful level and have conversations that elevate and inspire! Back2Basics, both the firm and the organization, are rooted in community. The commitment to understanding diverse audiences, building genuine relationships, and crafting culturally relevant campaigns sets it apart in a crowded marketplace. Back2Basics is well-positioned to continue making a positive impact on businesses, organizations, and the communities they serve. The work of Back2Basics, along with the efforts of organizations like the Colorado Ethnic Media Exchange, highlights the growing recognition of the importance of collaboration in all aspects of communication. While the world becomes increasingly interconnected, the ability to build bridges through understanding and empathy is more critical than ever. Back2Basics LLC is demonstrating that by returning to the basics of human connection. Brittany Winkfield, a Denver native, brings over 20 years of experience as a communications professional to her role leading Back2Basics. Her deep understanding of the Colorado media landscape is further enhanced by her current position as the director of the Colorado Ethnic Media Exchange. Winkfield’s passion for media was nurtured from a young age, influenced
17 The Acumen
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