relevant messages that resonate with specific communities. This targeted approach is crucial in a state as diverse as Colorado. Back2Basics’ partnership with CEME is a critical asset, particularly for reaching Colorado’s underrepresented groups. CEME is a network of independent publications owned and operated by media leaders of color, currently comprised of 12 member newsrooms. These newsrooms, including Afrik Digest, Aurora Sentinel, Asian Avenue Magazine, Colorado Chinese News, El Comercio de Colorado, Entérate Latino, GES Gazette, La
Ciudad, Sopris Sun/El Sol del Valle, and Rocky Mountain Public Media’s KUVO 89.3 and The Drop 104.7, each serve Colorado’s multicultural communities. CEME’s mission is to empower these ethnically diverse communities through independent, culturally relevant journalism and media, with a vision of a Colorado where all communities have access to accurate and inclusive news and information. Their goals include developing sustainable business models, promoting newsroom collaboration, ensuring diverse newsrooms and content and building strong community relationships. Visit ethnicmedia.co for more. This collaboration allows Back2Basics to craft and deliver culturally relevant messages through sponsored content that resonates with specific communities. According to the U.S. Census Bureau, as of July 1, 2022: • Colorado’s Hispanic or Latino population, encompassing various nationalities and cultural traditions, made up approximately 22.5% of the state’s population.
15 The Acumen
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