the firm emphasizes the power of genuine connection. Brittany Winkfield, the driving force behind Back2Basics, believes that effective marketing goes beyond simply broadcasting a message; it requires understanding the unique needs, values, and cultural nuances of the target audience. This philosophy is evident across the various facets of the firm’s work, from media relations and content creation to community engagement and strategic partnerships. “In today’s complex media landscape, businesses and organizations face the challenge of not just reaching their target audience, but truly connecting with them on a meaningful level,” Brittany shares. Back2Basics aims to address this challenge by focusing on authentic communication and strategic community engagement with a deep understanding of diverse audiences. “Back2Basics is committed to staying at the forefront of the ever-evolving, sometimes chaotic, media landscape.” When you think about how you get your news, the options are vast and the journalism is changing. Through Back2Basics, the Colorado Ethnic Media Exchange (CEME) serves as a central hub connecting businesses and organizations with ethnic media outlets across the state. This allows Back2Basics to craft and deliver culturally
Back2Basics LLC offers a comprehensive suite of advertising, marketing, and related communication services tailored to the diverse needs of corporations, state agencies, higher education institutions, and local organizations. The firm’s mission centers on providing both comprehensive campaign management and targeted, à la carte services, emphasizing a deep understanding of each entity’s unique objectives and tailoring strategies to achieve measurable results. A key differentiator for Back2Basics is its strategic partnership with the Colorado Ethnic Media Exchange (CEME), granting access to a rich network of media outlets and enabling effective engagement with Colorado’s multicultural populations. This collaboration positions Back2Basics to develop and execute innovative programs that directly address advertising and marketing needs, particularly targeted outreach to diverse communities. Back2Basics LLC’s approach to marketing is represented in its name - a return to the fundamentals of communication and relationship building. In a world saturated with digital noise,
14 The Acumen
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