Black Business ON THE MOVE
encouraging further adoption,” Sayer explains. “Our team is trained to diagnose and repair a range of charging station problems, minimizing downtime and maximizing accessibility.” By offering both portable power solutions for events and essential EV infrastructure maintenance, Green ICE demonstrates a comprehensive commitment to sustainability. LaSheita Sayer’s vision extends beyond business; it’s about actively contributing to a greener future for Denver. As a Black-owned business , Green ICE also represents the growing diversity and innovation within the green technology sector. Sayer hopes her journey will inspire other entrepreneurs from underrepresented communities to pursue their passions and contribute to building a more sustainable and equitable world. “It’s important to see people from all backgrounds involved in this movement,” Sayer emphasizes. “Climate change affects everyone, and diverse perspectives and skills are crucial for developing effective solutions.” Looking ahead, Green ICE plans to expand its battery rental fleet and broaden its EV charging station repair services across the Denver metro area. With a strong commitment to environmental responsibility and a dedication to providing reliable and efficient services, LaSheita Sayer and Green ICE are undoubtedly a driving force in Denver’s transition towards a cleaner and more sustainable future, proving that Black businesses are indeed on the move , leading the charge towards a greener tomorrow.
Green ICE: Powering Events and Empowering Sustainability in Denver LaSheita Sayer, founder of Green ICE, a DBA of ZoZo Group, is electrifying Denver’s event scene and bolstering its EV infrastructure. Driven by a passion for reducing greenhouse gas emissions, this Black-owned business offers eco-friendly power solutions for events and expert repair services for electric vehicle charging stations. Sayer’s journey began with a keen awareness of the environmental impact of traditional power sources at large gatherings. “I saw firsthand the reliance on noisy, fume-emitting generators,” Sayer explains. “There had to be a cleaner, quieter way.” This led to the creation of Green ICE, offering portable battery rentals to vendo rs at festivals, markets, and outdoor events. Instead of gasoline or diesel, vendors can now tap into rechargeable battery packs, providing silent and emission-free energy for everything from food stalls to lighting. This means significantly less noise, improved air quality, and a tangible step towards more sustainable event practices. “The feedback has been overwhelmingly positive,” says Sayer. “Vendors appreciate the quiet operation and the elimination of fuel costs and fumes. Event organizers are also drawn to the sustainability aspect.” Recognizing the crucial need for reliable EV charging, Green ICE has expanded its services to include the repair and maintenance of EV charging stations. This move strategically positions the company at the forefront of the green energy transition within the transportation sector. “Ensuring these stations are functioning correctly is vital for EV owners and for By LASHEITA SAYER
54 The Acumen
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