The Acumen - September 2024

Testing and Iteration Once your label designs are ready, creating prototypes and samples is a crucial next step. This allows you to see how the labels look in real-world conditions and gather feedback from customers and stakeholders. Testing different versions and making adjustments based on feedback ensures that the final product meets both aesthetic and functional requirements. Production and Cost Management Finding reliable suppliers and printers is vital for consistent label quality. Research and vet potential partners to ensure they can meet your needs. Cost management is another important aspect. Calculating expenses and budgeting for label production helps in making informed decisions, this can mean making decisions such as whether bulk ordering or on-demand printing is more cost-effective for your business model. Implementing Labels in Your E-commerce Strategy Custom labels should be seamlessly integrated into your e-commerce strategy. They’re a part of your packaging design, enhancing the unboxing experience. Highlighting these labels in product photos and listings can attract attention and reinforce brand identity. Well-designed labels make your products more appealing and contribute to customer retention by enhancing their overall experience. Custom labels are a powerful tool in your e-commerce arsenal. They enhance brand identity, improve customer experience, and can even influence purchasing decisions. Investing time and resources into designing thoughtful, well-crafted labels is an investment in your brand’s future. With a clear understanding of your brand identity, attention to design elements, and consideration of technical and regulatory aspects, you can create labels that truly resonate with your customers and elevate your e-commerce business.

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DID YOU KNOW?! CBCC offers committees and special interest groups for members to get involved with, including: • Business Policy Cabinet with Senator James Coleman • Public Policy Committee • Membership Committee • Gala Committee • Black Construction Group • Black Retailers Group • Black Professional Services Group Join us today! For more information, please contact Dr. Angelic Cole at dr.angelic.cole@cbcc.biz.

39 The Acumen

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