The Acumen - March 2025

business. His 2024 chart busting song, “They Not Like Us” got more than 100 million views in just three days after it was released to the public. According to a recent music industry report, Kendrick’s current net worth is more than $150 million dollars and rapidly growing. As a member of the Colorado Black Chamber of Commerce, I applaud the young genius for smartly leveraging financial opportunities with all the new social media platforms and the various music streaming services. But I also want to acknowledge all the foundational trailblazers in music who help lay the foundation for Kendrick’s success. Can you imagine how the Temptations could have reshaped the music business if they had a multi-million-dollar deal with YouTube?

Share Your Story with Us! Are you a Black business owner in Colorado making an impact? We’re seeking submissions for our “Black Businesses on the Move” section! In 500-1,000 words, tell us what sets your business apart, your contributions to the community, and any challenges you’ve overcome. Please include relevant photos and/or bios to accompany your story. Send your submissions to: TheAcumen@cbcc.biz. Let’s celebrate your achievements and inspire our community together!

THG is a government relations consulting firm that specializes in water and energy issues.

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