The Acumen - March 2024

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Molson Coors joins National Black Brewers Association’s Business Council By MICHAEL NORDMAN Company invests $50,000 toward education, resources and tools for emerging and established Black brewers across the U.S. Molson Coors recently announced a partnership with the National Black Brewers Association (NB2A) that includes joining the NB2A Business Council as a gold member and a $50,000 investment in the organization to provide essential tools, education and resources for emerging and established Black

brewers nationwide. James Gleaves, president of Molson Coors-owned Revolver Brewing in Granbury, Texas, has also been appointed as the company’s representative on the NB2A Business Council, a platform for industry leaders to share insights and provide guidance. “As a Black man in brewery leadership, I recognize the importance of diverse voices and perspectives in shaping the industry’s future,” Gleaves said. “I’m proud to be able to use my decades of brewing and management experience to help bring a new generation of industry leaders into the beer business.” NB2A was founded in 2022 to support and empower current Black brewers with enhanced skills and knowledge, cultivate

opportunities for future Black brewers and promote training and recruiting efforts in beer industry fields such as sales, finance and technology. “Molson Coors brings significant value as a partner to NB2A, enhancing the credibility of our organization and strengthening our shared commitment to a more equitable and vibrant brewing landscape,” said Kevin Asato, executive director of the National Black Brewers Association. “Molson Coors will help our organization provide members with essential tools, education and other critical resources that will uplift and advance the Black brewing community.” In addition to championing Black brewers through its partnership with NB2A, Molson Coors is dedicated to fostering

42 The Acumen

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