The Acumen - June 2024

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In the United States, there are several top franchise businesses available. Before purchasing the rights to a franchise business, it is crucial to consider the pros and cons. One advantage is that owning a franchise business involves investing in a tested and proven business, reducing the risk of low profits and growth. Additionally, franchisees receive training on the established business system and technology, gaining valuable hands-on experience. Marketing Strategy – Running a successful business requires the implementation of various marketing techniques. Franchisers already have established business strategies and advertising materials that can greatly contribute to the rapid growth and success of the business. Support – Franchisers offer a wide range of support to their franchisees. Not only do they provide assistance through the use of advanced technologies and methods, but they also lend support in terms of locating suitable business premises. The significance of a prime location is evident in the potential profits, which will be shared by both the franchisee and the franchiser. Connections and links – Other franchisees may have encountered similar challenges that you

are currently facing. Engaging in discussions and sharing problems with fellow franchise owners can provide valuable insights and help you develop a better business plan and strategy. Cons Initial fees – Purchasing the rights to a franchise involves an initial payment, which is essentially the cost of acquiring the business license. The fees vary across different brands but are generally quite substantial, ranging from a few hundred thousand to several million. Payment of ongoing royalties – Ongoing royalties are calculated based on the total sales of the franchise outlet and must be paid at regular intervals, such as monthly or annually. These royalties typically range from 5% to as high as 12% of the monthly sales. Adherence to rules and regulations – Even after purchasing a franchise, it is essential to comply with the predetermined rules and regulations. This ensures consistency in the quality and experience of the brand, such as the taste of Domino’s or Pizza Hut being the same across different locations worldwide.

25 The Acumen

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